Solving the #1 Challenge Faced by 90% of Startup Founders, "Automating Top-of-Funnel Lead Conversion."
My role - Project Lead with Vaishnava Samudrala
in Dev stage
95%
Cost Saving
2X
Pipeline
33%
Faster Sales
Did you know?
The sales team still manually schedules calls and qualifies each lead. They attend hundreds of calls every week, relying on instincts and internal metrics to assess potential clients.
What did this lead to?
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Time-consuming scheduling and constant rescheduling
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High user drop-off due to long wait times
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Increased staffing requirements
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Delays in the sales process
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Long forms
PERSONAS
Jake Peralta
CEO/ Founder
"I need to know who’s visiting, what they care about, and how to guide them, without wasting time on leads that won’t convert."
Amy Santiago
Head of Sales
"Most calls start with educating the buyer. I wish we had a way to handle that upfront so I could focus on closing."
Charles Boyles
Sales rep
"To customize a good demo, I need context—what tools they use, what problems they face, and how much they already know."
Primary Research
We received over 180 responses from CEOs/Founders, Sales Representatives, Heads of Sales, and Sales Engineers who expressed interest in our problem statement.
We spoke to 20 of them personally to deeply understand their requirements, goals, their current process and how we can help them.
Secondary Research
The AI sales agent market is growing rapidly, expected to surpass $46.58 billion by 2030. Companies are adopting AI to automate outreach, qualify leads, and reduce delays.
Key players include Conversica, Drift, Regie.ai, and Exceed.ai, with new startups offering fully autonomous AI SDRs that handle the entire sales cycle. The shift toward smarter, more scalable sales solutions is redefining how teams connect with leads.
KEY COMPETITORS
Proposed MVP
An AI agent with voice and text capabilities that can capture context about what the users do, and educate prospects about product offerings and what they can expect to qualify them.
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For Companies
Agent Creators
Train the AI with your own sales materials for brand-aligned responses, get instant lead summaries in Slack or your CRM, and track engagement in real time with a live dashboard.
For Users
Agent Users
Offer a human-like AI experience with adaptive conversations, personalized product demos, and instant handoff to a human rep when needed.
For Layerpath
The Company
A dashboard to track how many leads are qualifying, how many leads are leaving, and how many leads are effectively communicating with the agent.
Mockups
Lead starts conversation with AI Agent → Visitor answers qualifying questions about Role/Industry/Interest → AI Agent presents use-case-specific demo video (e.g., video tailored to the "Crypto Payment" feature if the visitor expressed interest) → Visitor can ask follow-up questions or request to speak to sales rep → Lead information logged and sent to sales team.
Conclusion
BUSINESS METRIC IMPACTED
With the AI agent we can help our customers mainly in these ways:
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Better lead identification (Easier to find high quality and value leads)
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Quick lead qualification through informed conversations (context provided by agent)
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Demo prep time (eliminating time to prepare customized demos for each prospect
FUTURE STEPS
If the lead comes from the website, the agent can track user information about where the user has come from, which page they were on longest, what they were most interested in and tailor the conversation from beginning.
Potential pitfall: Too many assumptions might take the conversation in a single direction instead of an exploratory one.