Growing business organically through a complete website redesign focused on SEO, modern design trends, and intuitive user flow.
My role - UI/UX Professional
Client-project
<60%
Pages reduct, content organized
2X
reduction in task completion time
9/10
users approved new designs
Imagine...
Landing on a website full of promise but feeling overwhelmed by clutter, inconsistent visuals, and confusing navigation. This was the reality for many users visiting Megaputer’s site, a powerful no-code data and text analytics platform struggling to communicate its value clearly. Users often got lost, frustrated, or simply left without exploring further.
Our challenge was clear yet ambitious:
" How might we redesign Megaputer’s website to create a seamless journey where users can intuitively find what they need, experience a unified visual story, and feel compelled to engage? "
PERSONAS
Jonah
Data Analyst
"Their product is very powerful, but their website was difficult to navigate through. The visuals did not help"
Amy
Data Analyst
"As a Data Analyst myself, tools like polyAnalyst from Megaputer can be a game changer, but I could not find Megaputer when I tried looking up for a product lsimiliar to theirs."
Garret
Manager
"In the age of digital media, a book is judged by it's cover. The visuals on the website threw me off too much. It was distracting and did not make sense in a lot of places"
Research
To guide the redesign, we conducted in-depth research focused on real user needs and product fit.
24 user interviews revealed key pain points like poor navigation, unclear pricing, and content overload.
35+ usability issues were identified across 127 pages, including broken flows and inconsistent hierarchy.
Secondary Research
10+ competitors were analyzed and 30+ articles reviewed to benchmark best practices and identify unique value propositions.
Website Evaluation
Header contrast issue, Primary CTA in disabled color
Image does not match what the page is about
Page primary text and tagline contrast issue+ wrong placement visually(fails eye tracking test)
Text heavy
Unrelated hero page tagline
and image
Inconsistent CTAs and icons
Too many categories
CTA Fails accessibility test
Unorganized
#FCB913 - Primary
#FFDBAB -
Primary Light
THE SOLUTION
The Design Style Guide
#2B3339 - Secondary
#374F65 -
Secondary Light
#98CBF8 - Tertiary
#C3DEF7 -
Tertiary Light
Redesiged Pages
For the best outcome, we first created a Golden Flow(An Ideal flow)
Unclear imagery and tagline, failing to convey the company’s purpose effectively.
clarifies the company’s purpose and boosts credibility by highlighting partnered clients, enhancing trust.
Company offers not clearly outlined
Organized company offerings
Confusing for the user, too many options and not having any clear description of the solution
An organized interface featuring tab-based navigation, contextual tags for usability and SEO, and an impactful tagline.
Animal image on the hero section of the solutions page is misleading and the layout has too much information for the user to skim through
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Redesigned layout in a readable format by having dropdowns, solution overviews, and organized sections: How it works, Impact, and Case Studies.
An easy way to understand competitors, which also highlights the value proposition of the company + Increases search engine results due to use of SEO words on home page
Solution Validation
Old flow task completion- 1 min 18 seconds
New flow task completion- 30 seconds
Previous color palette failed contrast test
.jpeg)
New color palette passed the contrast test
Main Focus going towards the human and lion instead of the tagline.
.jpeg)
Focus on the tagline and the representing image, CTA and clients
Impact and future Steps
IMPACT
-
Audited and organized a no-code website with over 207 pages to 54 pages
-
Reduced page count by over 74%
-
Redesigned user flow reduced task time from 1 min 18 sec to just 30 sec, a 61% improvement in efficiency.
FUTURE STEPS
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Optimize remaining pages for SEO and accessibility
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Implement internal search to improve content discoverability
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Monitor user behavior to identify further refinement opportunities
-
Gradually roll out visual and interaction design updates across all 54 pages
Additional Pages
