Redesigning for business: 22% increase in user engagement, growing the user base from 12K to 14.7K within a month



COMPANY TASK
Dynamic UI Designs, prototype screens, setting the brand colors, Appstore Visuals, Website Redesign and development on Wix


Project Overview
The Scene is an AI-powered pocket concierge for instant, personalized recommendations with guaranteed reservations at restaurants, cafes, bars & clubs in NYC looking to enhance their visuals.
About the Company
To redesign the website and mobile UI to highlight AI features and ensure visual consistency across platforms, including App Store assets.
Goal & Solution
Improved product visibility, user experience, and brand consistency across web, mobile, and iOS platforms.
Impact
Designs
Reflection: Why This Matters
I’ve played chess since I was 10. When I tried playing blindfolded during this project, I quickly realized how dependent I was on visual cues. It was a humbling experience that deepened my understanding of the barriers visually impaired players face. This project wasn't just about building a tool—it was about designing dignity, independence, and inclusion into one of the world’s oldest games.