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presents

Driving Business Success Through
"Design Thinking"

Product Design - A Case study

What’s in this case study?

Clients

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CollaboXD, a people-focused research company, seeks product designers to create a mobile solution that brings design thinking to professionals on the go.

PROBLEM STATEMENT

"How might we design a product for busy professionals that enables them to learn and apply design thinking methods and collaborate effectively in their work?

Overview

Duration:

4 Weeks

Role: 

Research, Design, Product content, Prototype, Style guide,

Business Model Canvas, Cost management

Tools: 

Figma, Photoshop, Docs

Step 1/6: Establishing project scope

Simplifies complex problems

Enhances Collaboration

Increases Agility

Boosts Brand Value

Design Thinking

Drives Growth

Reduces Costs

Improves Customer Experience

Uncovers Hidden Opportunities

How does design thinking help your business?

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ResearchAndMarkets.com. (2023, October 27).

**Design Thinking Market Size, Share, Trends, and Forecasted Growth for 2023-2030.

The industry was greatly impacted by the COVID-19 pandemic, leading to a shift in online learning. While a few of us found online learning quite dull, a lot of them secretly enjoyed it. Knowledge is vast, and having means of acquiring this anywhere, anytime was the best thing for a lot of them. Who knew that you could take a course on the train, during a vacation, or even while sitting on the toilet? The possibilities are endless!

Step 2/6: Research

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Beacon live
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We looked at 4 companies that provide Design courses!

WHAT THEY HAVE
  • They have high quality courses from IVY colleges like Harvard, Stanford 
     

  • They have well established name and certification standards.
     

  • To go market products for corporate and individual customers.

WHAT THEY LACK
  • Interactivity during the activities​

     

  • Discussion in the mode of instruction

     

  • Lack of ways for students to practice after the class

We spoke to a few people, here's what they said!
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Teacher

Manager

Start-up owner

"I have heard that design thinking is a good exercise for innovation. But with a team of 15 people, I'm not sure how to initiate the exercise

“I own a start up, and the business is adventurous!

The first idea is good, but what's next?

Design thinking could help us find our next MVP!”

“I need to find a way to make my online sessions as engaging and interactive as face-to-face classes.”

USER FRUSTRATIONS AND NEEDS

  • Lack of content, how to use design thinking approaches
     

  • Low participation or completion rates in online courses
     

  • Resistance to change or low adoption rates
     

  • Difficulty in engaging the group remotely

User
Who can we target?
TECHONOLOGY

$1827

Average spend

FINANCE

$1543

Average spend

HEALTHCARE

$1375

Average spend

*Average spend per employee per year on corporate training

Step 3/6: Brainstorming ideas

Step 4/6: The Prototype

The "DUOLINGO" of Design
MVP

Daily challenges

Don't forget to maintain your learning streak with 2-minute daily challenges!

Easy team Collaboration

The more, the merrier!

In-built activities and coursework

Everything everywhere all at once

Why is this an MVP?

This product is an MVP because it delivers core value with essential features like built-in activities, team collaboration, and daily 2-minute exercises, enabling users to embrace design thinking effortlessly. It solves key problems by fostering creativity, adaptability, and teamwork without rigid frameworks. By focusing on foundational functionality, it minimizes development costs while providing a scalable, testable solution to gather early feedback and refine the product for future growth.

SCREEN
DESIGNS

Step 5/6: Business Model

The development of a subscription-based educational platform for teaching design thinking to professionals.

Revenue is generated through tiered subscription plans (monthly, quarterly, annual) and partnerships with industry experts for specialized courses, with shared profits.

Price

Free

$12/m

$45/m

Activities

Group sessions

3 per day

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Unlimited

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Unlimited

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AI Help

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Templates

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Consultations

Organization channel

Physical kits

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1 free session

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A competitive pricing strategy crafted by analyzing similar platform.

Costs include server setup and maintenance, skilled development teams, and engaging subject matter experts to create high-quality, digitized content.

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Market research highlights the rising demand for flexible, online professional development courses, validating the subscription model’s potential success.

Step 6/6: Conclusion

The results of this project were remarkably impressive and received enthusiastic approval from the clients, which was undoubtedly the highlight. Digital learning is poised to dominate the future, and this tool has the potential to revolutionize digital education in the field of Design. The success of this project underscores its promise as a pioneering solution, setting the stage for significant advancements in how design is taught and learned in a digital environment. By leveraging cutting-edge technology, this tool could transform educational practices, offering innovative and engaging ways for students to develop their design skills.

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This project was quite a rollercoaster for me. It was part of a class I took called Internet of Things for Business Innovation. I had an amazing professor who provided invaluable insights, and we had fantastic clients. I would say this was one of the most successful projects I have ever worked on. Personally, it boosted my confidence and passion, and professionally, it helped me understand numerous factors that influence a project, including its financial aspects, real-world usability, and most importantly, why our solution was the best.

who made this project a success.

MEET THE TEAM

Meet the team

fin.

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If something's broken, it's probably a feature.

EXPLORE

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Powered by sleepless nights, a tub of Ice Cream, my dog constantly asking me to play with her, and questionable design choices. 

Shivani Jayaprakash's UI/UX portfolio

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